When I started working in market research at what was then called BMRB, online surveys didn’t exist. Interviewing was mainly carried out face-to-face or by telephone. Online interviewing has, of course had quite an impact on survey research, making it cheaper and usually faster. However, one downside to the growth of online surveys has been a decline in piloting questionnaires….
- The Austin Research approach to survey design
It's easy to design surveys but very difficult to design surveys well. At Austin Towers ...Read More
- Avoid binary options when writing attitude statements
I've just received a survey from an insurance company that recently provided me with a ...Read More
- In questionnaire design clarity trumps brevity
When designing survey questions two considerations that should be uppermost in your mind are making ...Read More