Custom market research panels (panels built from organisation’s own databases – typically customers or subscribers) are, quite justifiably, often promoted as tools that can provide cost effective and timely research. However, the benefits of an organisation having its own customer panel can go deeper, with the panel itself having the potential to drive a customer centred culture. Sustainable competitive advantage…
As regular readers of my blog will know I have recently immersed myself in two books that discuss how randomness affects our everyday lives (Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets by Nassim Nicholas Taleb and The Drunkard’s Walk: How Randomness Rules Our Lives by Leonard Mlodinow). These books have prompted me to…
I have recently been working on a project for Coventry City which, although not directly related to ticket pricing, has prompted me to think about the relationship between ticket prices and attendances at football matches. Coventry City’s ticket prices are some of the lowest in the Championship (the second tier of English football). An adult season ticket for the current…
On Monday 12th October, to great expectation, Dyson unveiled their latest innovation, the Dyson Air Multiplier Fan. It is poised to revolutionise the market for fans as it has no blades or grille and produces a constant stream of air, unlike conventional fans.
10 tips to help you get the most out of Survey Monkey software.
- The Austin Research approach to survey design
It's easy to design surveys but very difficult to design surveys well. At Austin Towers ...Read More
- Avoid binary options when writing attitude statements
I've just received a survey from an insurance company that recently provided me with a ...Read More
- In questionnaire design clarity trumps brevity
When designing survey questions two considerations that should be uppermost in your mind are making ...Read More