market research

Custom panels as a catalyst for driving a customer centred culture

Custom market research panels (panels built from organisation’s own databases – typically customers or subscribers) are, quite justifiably, often promoted as tools that can provide cost effective and timely research. However, the benefits of an organisation having its own customer panel can go deeper, with the panel itself having the potential to drive a customer centred culture. Sustainable competitive advantage…

The relationship between attendances at football matches and ticket prices – some thoughts

I have recently been working on a project for Coventry City which, although not directly related to ticket pricing, has prompted me to think about the relationship between ticket prices and attendances at football matches. Coventry City’s ticket prices are some of the lowest in the Championship (the second tier of English football). An adult season ticket for the current…

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