It’s easy to design surveys but very difficult to design surveys well. At Austin Towers we have over 20 years’ experience of designing market research surveys and believe we know a thing or two about creating great questionnaires. This experience informs the principles of our approach to survey design: Focus on objectives: questions should relentlessly focus on the research objectives. It…
Month: May 2017
- The Austin Research approach to survey design
It's easy to design surveys but very difficult to design surveys well. At Austin Towers ...Read More
- Avoid binary options when writing attitude statements
I've just received a survey from an insurance company that recently provided me with a ...Read More
- In questionnaire design clarity trumps brevity
When designing survey questions two considerations that should be uppermost in your mind are making ...Read More
