I’ve just received a survey from an insurance company that recently provided me with a quote. There were a couple of grids of attitude statements in the questionnaire including this one:The statement that particularly irked me was “I received a confirmation of what had been done”. Attitude statements should attempt to measure respondents’ attitudes but this is a Yes/No question….
Month: March 2017
- The Austin Research approach to survey design
It's easy to design surveys but very difficult to design surveys well. At Austin Towers ...Read More
- Avoid binary options when writing attitude statements
I've just received a survey from an insurance company that recently provided me with a ...Read More
- In questionnaire design clarity trumps brevity
When designing survey questions two considerations that should be uppermost in your mind are making ...Read More
