When designing survey questions two considerations that should be uppermost in your mind are making them as clear and as short as possible. Questions need clarity so respondents can answer them in a consistent and meaningful way. Brevity should also be our goal as respondents want us to get to the point quickly. Nobody likes waffle. The growing use of…
Month: February 2017
- The Austin Research approach to survey design
It's easy to design surveys but very difficult to design surveys well. At Austin Towers ...Read More
- Avoid binary options when writing attitude statements
I've just received a survey from an insurance company that recently provided me with a ...Read More
- In questionnaire design clarity trumps brevity
When designing survey questions two considerations that should be uppermost in your mind are making ...Read More
