The best surveys are those where respondents move through the questionnaire smoothly being presented with varied questions and answering them at a nice even pace. Respondents feel they are making progress and maintain their interest. We need to avoid them falling into what I’m calling “Questionnaire Quicksand”, those all too familiar parts of surveys where respondents get trapped and unable…
Month: October 2016
- The Austin Research approach to survey design
It's easy to design surveys but very difficult to design surveys well. At Austin Towers ...Read More
- Avoid binary options when writing attitude statements
I've just received a survey from an insurance company that recently provided me with a ...Read More
- In questionnaire design clarity trumps brevity
When designing survey questions two considerations that should be uppermost in your mind are making ...Read More
