Month: October 2016

Getting bogged down in Questionnaire Quicksand

The best surveys are those where respondents move through the questionnaire smoothly being presented with varied questions and answering them at a nice even pace. Respondents feel they are making progress and maintain their interest. We need to avoid them falling into what I’m calling “Questionnaire Quicksand”, those all too familiar parts of surveys where respondents get trapped and unable…

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