These days, it’s not difficult to find blogs or articles on survey engagement containing worthwhile advice on question design, the importance of how your survey looks, mobile optimisation etc. But many of these articles overlook one of the most fundamental ways to engage respondents; making the survey relevant. Too many times I’ve answered surveys that ask me for perceptions of…
Month: September 2015
- The Austin Research approach to survey design
It's easy to design surveys but very difficult to design surveys well. At Austin Towers ...Read More
- Avoid binary options when writing attitude statements
I've just received a survey from an insurance company that recently provided me with a ...Read More
- In questionnaire design clarity trumps brevity
When designing survey questions two considerations that should be uppermost in your mind are making ...Read More
