In his book Seeing What Others Don’t, Gary Klein describes how true insights are transformational. They change how we understand, act, see and feel. As insight professionals how can we maximise our chances of producing insights that really make a difference? Perhaps Steven Levitt and Stephen Dubner (best known for writing Freakonomics) have the answer in their most recent book…
Month: September 2014
Order! Order! The importance of questionnaire structure.
An industry body that I am a member of recently sent me their annual survey. The questionnaire covers topics such as they type of work you do and how you see the future of your business as well as asking for ratings of different aspects of the group’s offerings and any suggestions you have as to how the activities of…
- The Austin Research approach to survey design
It's easy to design surveys but very difficult to design surveys well. At Austin Towers ...Read More
- Avoid binary options when writing attitude statements
I've just received a survey from an insurance company that recently provided me with a ...Read More
- In questionnaire design clarity trumps brevity
When designing survey questions two considerations that should be uppermost in your mind are making ...Read More
