The ancient Greek poet Archilochus was attributed with saying “The fox knows many things, but the hedgehog knows just one big thing”. Hedgehogs move slowly and directly to where they want to go, leaving them vulnerable to death caused by predators and motor vehicles. Foxes, on the other hand, move quickly and tend to dart all over the place looking…
Month: June 2014
Using humour in online surveys: Are we having a laugh?
I like to think of myself as someone who likes to laugh and likes to make others chuckle. My default is to seek the lighter side of life. It helps keep me sane. As a market researcher who likes a joke I was drawn to a link on my Twitter Feed entitled “How To Use Humor To Increase Survey Response…
One question at a time
When presenting questions to respondents as part of an online survey it is best practice to show one question at a time on screen. The benefits of the one question per screen approach are listed below: It eliminates or reduces the need for respondents to scroll down their PC screens making the process easier for them (it is also best…
- The Austin Research approach to survey design
It's easy to design surveys but very difficult to design surveys well. At Austin Towers ...Read More
- Avoid binary options when writing attitude statements
I've just received a survey from an insurance company that recently provided me with a ...Read More
- In questionnaire design clarity trumps brevity
When designing survey questions two considerations that should be uppermost in your mind are making ...Read More
