Month: May 2014

To pay or not to pay: using "incentives" in survey research

The use of incentives in research is widespread. Respondents frequently receive something in exchange for giving their views. But often the incentive is a relatively small amount of cash. Nobody ever became a millionaire from completing surveys. Increasing the value of incentives is likely to have a marginal impact on the level of survey response i.e. raising an incentive from £1 to…

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