The use of incentives in research is widespread. Respondents frequently receive something in exchange for giving their views. But often the incentive is a relatively small amount of cash. Nobody ever became a millionaire from completing surveys. Increasing the value of incentives is likely to have a marginal impact on the level of survey response i.e. raising an incentive from £1 to…
Month: May 2014
Optimising online survey invites
The way you introduce surveys to respondents can have a significant impact on their success. It doesn’t matter how well constructed your questionnaire is if you can’t get people to complete it. Survey invites should be designed to get as many people as possible completing your survey. The better the response the quicker you can get the interviews you need….
- The Austin Research approach to survey design
It's easy to design surveys but very difficult to design surveys well. At Austin Towers ...Read More
- Avoid binary options when writing attitude statements
I've just received a survey from an insurance company that recently provided me with a ...Read More
- In questionnaire design clarity trumps brevity
When designing survey questions two considerations that should be uppermost in your mind are making ...Read More
