As regular readers of my blog will know I have recently immersed myself in two books that discuss how randomness affects our everyday lives (Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets by Nassim Nicholas Taleb and The Drunkard’s Walk: How Randomness Rules Our Lives by Leonard Mlodinow). These books have prompted me to…
Month: November 2009
- The Austin Research approach to survey design
It's easy to design surveys but very difficult to design surveys well. At Austin Towers ...Read More
- Avoid binary options when writing attitude statements
I've just received a survey from an insurance company that recently provided me with a ...Read More
- In questionnaire design clarity trumps brevity
When designing survey questions two considerations that should be uppermost in your mind are making ...Read More
