Tag: Tips and Advice

Using SurveyMonkey: Randomising and rotating answer lists

1. Log in to SurveyMonkey and click on the survey you’d like to work on from the “Active Surveys” list. This takes you to the “Edit Survey” screen. 2. Find the question where you’d like to rotate or randomise the answer list and click the “Edit Question” button for that question. The following window should appear:    3.Scroll down to…

Avoiding response bias due to answer order - randomise and rotate

How does answer order result in bias? As discussed in our previous blog on the importance of balancing scales, response bias can be caused by the order in which answer choices are presented. As an example here’s a simplistic question asking respondents why they use their first choice supermarket: And why is this supermarket your first choice? Please select all…

Balancing scales

As a young researcher learning the art of questionnaire design it was drummed into me that you should avoid leading questions at any cost. Questions that hint at an answer such as “How much will prices go up next year?” should be replaced with neutral questions such as “What do you think will happen to prices next year?”. As well…

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