Tag: Survey Design: Hints

Purpose: A market researcher’s best friend

The best market research projects I have been involved in have been purposeful, research that meets a clear need and enables clients to make critical business decisions. A clear sense of purpose sees everyone pulling in the same direction allowing projects to move forward quickly and effectively. When research has real purpose it makes it easier to write questions or…

Rank bad questions: how not to ask ranking questions

I’ve seen a couple of questions recently which have asked respondents to rank long lists of attributes. An example is shown below:   Ignoring the fact that I’ve never looked for any “benefit” in a loyalty rewards programme for an online travel agency, and I’ve no idea which criteria I should be using for ranking these benefits, there are several…

Its not a maths exam! Don't ask respondents to calculate percentages.

A client recently wanted to include a question on a b2b survey asking retailers what percentage of their sales of a certain product were accounted for by different brands. I took their request very literally and turned it into a question that directly asked the percentage of total sales that each brand accounted for. There was no problem with respondents understanding…

Designing surveys for children

Quantitative surveys can be used with children aged 7 and above but extra care needs to be taken to ensure that questions are understandable and answerable. The golden rule of considering respondents when constructing questions is even more pertinent for children’s surveys. There is an obvious difference in cognitive ability between adults designing the surveys and children completing them; a…

Should you really be using an email survey?

In today’s research world online surveys via email, conducted using customer lists or dedicated research panels, seem to be the default option. Speed, cost and convenience often mean they are the best route but sometimes alternative data collection methods can be superior. Below are some factors to consider before deciding if an online email questionnaire is right for your survey:  …

Getting properly anchored: How to improve the accuracy of respondent estimates

Generally, humans are bad at making estimates without some form of context. If someone asks us how loud something is we can’t articulate our answer any better than saying something vague like “quite loud”. But ask us to compare two noises and we’ll definitely be able to say which one is louder and even give an estimate by how much…

Using SurveyMonkey: Randomising and rotating answer lists

1. Log in to SurveyMonkey and click on the survey you’d like to work on from the “Active Surveys” list. This takes you to the “Edit Survey” screen. 2. Find the question where you’d like to rotate or randomise the answer list and click the “Edit Question” button for that question. The following window should appear:    3.Scroll down to…

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