Tag: quotas

Why are we weighting? A basic introduction to the concept of weighting

Often, data collected from surveys isn’t exactly representative of the target population even in those instances where quotas have been applied (see our blog on how to get representative samples for more on quotas). Weighting is a statistical technique that can be used to correct any imbalances in sample profiles after data collection. Imagine we have a target population that is evenly split…

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