Tag: insight

Knowing nothing about your client's business could be an advantage

In his book Seeing What Others Don’t, Gary Klein describes how true insights are transformational. They change how we understand, act, see and feel. As insight professionals how can we maximise our chances of producing insights that really make a difference? Perhaps Steven Levitt and Stephen Dubner (best known for writing Freakonomics) have the answer in their most recent book…

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