Presenting online surveys

Don’t show question numbers in online surveys

It’s fairly common to see online surveys with numbers in front of the question text (an example is shown below): Question numbers shouldn’t be shown to respondents. They are irrelevant to them and an added complication. If respondents are routed round questions then question numbers can be missed out and respondents can see themselves going from, for example, Q7 to Q12….

Using SurveyMonkey: Give people space to answer open-ended questions

A key aspect of designing open-ended questions that is sometimes ignored is the comment box that is presented below the question. The size of the box guides respondents’ expectations as to how long their answer should be. Small boxes suggest that only brief answers are sought which could mean missing out on respondents’ full thoughts. Boxes that are too big…

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