Avoid binary options when writing attitude statements

I've just received a survey from an insurance company that recently provided me with a quote. There were a couple of grids of attitude statements in the questionnaire including this one:The statement that particularly irked me was "I received a confirmation of what had been done". Attitude statements should attempt to measure respondents' attitudes but this is a Yes/No question. It makes no sense to make a choice between different levels of agreement.

When constructing attitude statements they should be checked to make sure they are actually measuring attitudes. If not, put them elsewhere in your survey as stand alone questions with an answer scale that fits.

Related posts:

Writing attitude statements - a checklist

Constructing rating scales

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