Month: June 2014

Think like a fox: Avoiding the direct approach to questionnaire design

The ancient Greek poet Archilochus was attributed with saying “The fox knows many things, but the hedgehog knows just one big thing”. Hedgehogs move slowly and directly to where they want to go, leaving them vulnerable to death caused by predators and motor vehicles. Foxes, on the other hand, move quickly and tend to dart all over the place looking…

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