Month: March 2014

“Not sure” vs. “Don’t know”

Traditionally, for questions where it is legitimate for respondents to say they can’t answer, a “Don’t know” response has been added to the end of the answer list. For methods where a researcher is present “Don’t know” works satisfactorily. Often interviewers don’t even read out the “Don’t know” answer but it is there to use if the respondent genuinely can’t…

Net Promoter Score: the market research industry’s equivalent of the Atkins diet?

There always seems to be a healthy appetite for the next fad diet (pardon the pun). People’s desire to get slimmer outweighs (another pun, sorry) any cynicism that might have been built up through failures on previous diets. We’re constantly looking for the quick fix, the silver bullet. The only proven long-term way to get slimmer is to lead a…

Using SurveyMonkey: Give people space to answer open-ended questions

A key aspect of designing open-ended questions that is sometimes ignored is the comment box that is presented below the question. The size of the box guides respondents’ expectations as to how long their answer should be. Small boxes suggest that only brief answers are sought which could mean missing out on respondents’ full thoughts. Boxes that are too big…

Using SurveyMonkey: Randomising and rotating answer lists

1. Log in to SurveyMonkey and click on the survey you’d like to work on from the “Active Surveys” list. This takes you to the “Edit Survey” screen. 2. Find the question where you’d like to rotate or randomise the answer list and click the “Edit Question” button for that question. The following window should appear:    3.Scroll down to…

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